In recent Portland history, there hasn’t been a more difficult time to attract tenants to office and commercial buildings than 2021-22. With upwards of 25% of Americans working from home at least part of the week, businesses are downsizing or eliminating their need for office space entirely. In Portland, office building vacancy rate is at 15%, compared to 10% in the first quarter of 2020.
Of course, some types of business will never be conducted completely remotely, and there are still office and commercial building tenants out there. However, building owners must be creative and competitive to draw those tenants in.
Whether selling or leasing an office or commercial space, information is critical, and the more that can be conveyed without the potential tenant needing to visit the property in-person, the better.
Virtual tours are great, but marketing professionals agree that nothing beats a professional floor plan for quickly and accurately conveying the essentials of the property. Whether potential buyers or tenants are looking for warehouse space to accommodate a growing business, a collaborative office environment for a tech startup, or an efficient layout for a medical team, the floor plan will tell them what they need to know, from bay door dimensions to number of bathrooms.
Our Healthy Habitat team uses precision laser measurements and CAD design software to create super accurate, easy-to-read floor plans to market your commercial property to the business community in Portland and beyond.
Here are a few ideas for integrating your professional floor plan into your marketing strategy:
– Use in a website header image gallery
– Include on printed flyers, print advertisements and mailers
– Display on the leasing sign at the property
– Include with your commercial real estate listing on LoopNet or other websites
– Create a full information package, including full, high-resolution digital floor plans, to send to prospects
In this market, those seeking to lease or sell commercial building spaces must use all the tools at their disposal to attract quality tenants. If you’d like to talk to us about how a floor plan can give you the cutting edge, call or email us today.